Items where Author is Wright, Len Tiu

2017

Robin, Robin, Wright, Len Tiu, Du-Lieu, Lisa and Forbes, Giles (2017) Extending the generalizability and pragmatic contributions to solve privacy paradox. In: Global Innovation and Knowledge Academy Conference 2017, June 28-30, 2017, Lisbon. (Unpublished)

2016

Kooli, Kaouther, Cai, Huifen, Beer, Cornelia and Wright, Len Tiu (2016) Better together? A Hospitality Case for Umbrella Branding. Journal of Business & Industrial Marketing, 31 (8). pp. 1006-1016. ISSN 0885-8624

Wright, Len Tiu (2016) Book review: Business Marketing Concepts and Cases by Sharad Sarin (2013). Journal of Business & Industrial Marketing, 31 (8). pp. 1017-1018. ISSN 0885-8624

Bolat, Elvira, Kooli, Kaouther and Wright, Len Tiu (2016) Businesses and mobile social media capability. Journal of Business & Industrial Marketing, 31 (8). pp. 971-981. ISSN 0885-8624

Kooli, Kaouther and Wright, Len Tiu (2016) Guest Editorial. Journal of Business & Industrial Marketing, 31 (8). pp. 941-942. ISSN 0885-8624

Wali, Andy Fred and Wright, Len Tiu (2016) Customer Relationship Management and Service Quality: Influences in Higher Education. Journal of Customer Behaviour, 15 (1). pp. 67-79. ISSN 1475-3928

2015

Uduma, Idika Awa, Wali, Andy Fred and Wright, Len Tiu (2015) A quantitative study on the influence of breadth of open innovation, on SME's product-service performance: the moderating effect of type of innovation. Cogent Business and Management. ISSN 2331-1975

Guisado-González, Manuel, Wright, Len Tiu and Guisado-Tato, Manuel (2015) Product–process matrix and complementarity approach. The Journal of Technology Transfer. ISSN 0892-9912

Wali, Andy Fred, Wright, Len Tiu, Nwokah, N.Gladson and Reynolds, Paul Lewis (2015) Customer Relationship Management and Service Quality: a qualitative study. In: 2015 European Academy of Management (EURAM) Conference, 17th - 20th June, 2015, Kozminski University, Warsaw Poland..

Wali, Andy Fred, Wright, Len Tiu and Uduma, Idika Awa (2015) Customer relationship management for brand commitment and brand loyalty. British Journal of Marketing Studies, 3 (4). pp. 45-58. ISSN 2053-4043

2014

Cockayne, David and Wright, Len Tiu (2014) Liberating the modern Chinese football fan: a theoretical perspective. In: Marking Asia Group Scholar Global Business, Marketing and Tourism Conference, November 2014, Indonesia.

Wali, Andy Fred, Wright, Len Tiu and Reynolds, Paul Lewis (2014) Cashless system, users' perception and retail marketing performance. International journal of sales retailing and marketing, 3 (4). pp. 17-32. ISSN 2045-810X

Gaber, Hazem Rasheed and Wright, Len Tiu (2014) Fast-food advertising in social media. A case study on Facebook in Egypt. Journal of Business and Retail Management Research, 9 (1). pp. 52-63. ISSN 1751-8202

Ding, Qing Shan, Bradshaw, Robert and Wright, Len Tiu (2014) Brand origin and product preference: a study of urban adult Chinese consumers. In: Global Marketing Conference at Singapore: Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.". GMC Session 2 (2014). Global Alliance of Marketing and Management Associations, Marina Bay Sands, Singapore, pp. 401-414.

Dandis, Ala, Wright, Len Tiu and Cai, Huifen (2014) The Impact of Service Quality and Customer Satisfaction on Customer's Loyalty in Jordan Islamic Bank. In: 47th Academy of Marketing Conference AM2014, 7th-10th July 2014, Bournemouth, UK.

Wali, Andy, Wright, Len Tiu and Reynolds, Paul Lewis (2014) Cashless policy, users’ perception and retail marketing performance. In: International Conference on the Restructuring of the Global Economy (ROGE), 23rd - 24th June 2014, Cambridge, UK.

Tang, Xiaoyun, Cai, Huifen, Wright, Len Tiu and Kooli, Kaouther (2014) Innovation Support and SMEs in China. Conference Proceedings: The Business and Management Review, 5 (1). p. 312. ISSN 2047-2854

Wali, Andy, Wright, Len Tiu, Kooli, Kaouther and Wali, Hope (2014) B2B Brand Commitment: Experiences from Nigerian Financial firms in the Customer Relationship Management Sector. In: Proceedings of the B2B Colloquium: Recent Challenges & Advances in B2B Marketing. Westburn Publishers Ltd, Bournemouth, UK, pp. 15-16. ISBN 9781858992976

Matthews, J., Wright, Len Tiu and Jones, Glynis (2014) Implications of history, brand legacy and trust for B2B Marketing in the Footprints of Goliath. In: Proceedings of the B2B Colloquium: Recent Challenges & Advances in B2B Marketing. Westburn Publishers Ltd, Bournemouth, UK, pp. 14-15. ISBN 9781858992976

Cai, Huifen and Wright, Len Tiu (2014) International product innovation marketing strategy in China: an analysis of EU subsidiary's firm capabilities and host institutions. In: 2014 Global Marketing Conference at Singapore, 15th-18th July 2014, Marina Bay Sands, Singapore. (Unpublished)

2013

Millan, Elena, De Pelsmacker, Patrick and Wright, Len Tiu (2013) Clothing consumption in two recent EU Member States: A cross-cultural study. Journal of Business Research, 66 (8). pp. 975-982. ISSN 0148-2963

2011

Dennis, Charles, Newman, Andrew, Michon, Richard, Wright, Len Tiu and Brakus, J. (2011) Modeling Shopper Responses to Retail Digital Signage. In: Advanced Technologies Management for Retailing: Frameworks and Cases. IGI Global. ISBN 9781609607388

2010

Chen, C-I., Wright, Len Tiu and Starkey, M. (2010) CRM's theoretical constructs and effectiveness in improving customer value. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University. (Unpublished)

Jamea, B.M., Wright, Len Tiu and Pickton, D. (2010) Customer relationship management to enhance customer experience : an exploratory approach. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University. (Unpublished)

Dennis, Charles, Morgan, Alesia, Wright, Len Tiu and Jayawardhena, Chanaka (2010) The influences of social e-shopping in enhancing young women's online shopping behaviour. Journal of Customer Behaviour, 9 (2). pp. 151-174. ISSN 1475-3928

Kooli, Kaouther, Wright, Len Tiu and Wright, Adrian (2010) Business implications in the subcontracting alliance life cycle: case examples from the Tunisian clothing and textile industries. Journal of Business & Industrial Marketing, 25 (5). pp. 372-382. ISSN 0885-8624

Dennis, Charles, Newman, Andrew, Michon, Richard, Josko Brakus, J. and Wright, Len Tiu (2010) The mediating effects of perception and emotion: Digital signage in mall atmospherics. Journal of Retailing and Consumer Services, 17 (3). pp. 205-215. ISSN 0969-6989

Oktemgil, Mehmet, Wright, Len Tiu and Kooli, K. (2010) Comparative prespectives in Brand Managment: A tale of two countries. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, 9th-11th April 2010, Univesitat Ramon Llull Barcelona, Spain.. (Unpublished)

2009

Wright, Len Tiu and Stone, M. (2009) Customer relationship management and marketing insights. In: Strategic Marketing Management: A Process Based Approach. Cengage Learning EMEA, pp. 257-270. ISBN 9781844800001

Dennis, Charles, Merrilees, Bill, Jayawardhena, Chanaka and Wright, Len Tiu (2009) E-consumer behaviour. European journal of marketing, 43 (9/10). pp. 1121-1139. ISSN 0309-0566

Jayawardhena, Chanaka and Wright, Len Tiu (2009) An empirical investigation into e-shopping excitement: antecedents and effects. European journal of marketing, 43 (9/10). pp. 1171-1187. ISSN 0309-0566

2008

Kooli, K. and Wright, Len Tiu (2008) Arabian subcontracting study in business development and the alliance life cycle. In: AGBA Fifth World Congress, 16-19th November 2008, Bahrain. (Unpublished)

Kooli, K. and Wright, Len Tiu (2008) Researching Consumer Perceptions and Country of Origin Effects. In: Academy of marketing conference : Reflective Marketing in a Material World, 8-10th July 2008, Aberdeen business school. (Unpublished)

King, Tamira, Dennis, Charles and Wright, Len Tiu (2008) Myopia, customer returns and the theory of planned behaviour. Journal of Marketing Management, 24 (1-2). pp. 185-203. ISSN 0267-257X

2007

Abele, K., Wright, Len Tiu and Starkey, M. (2007) Customer equity in the financial services sector. In: Marketing masterclass Business to Business (B2B). De Montfort University. ISBN 9781857213904

King, T., Dennis, C. and Wright, Len Tiu (2007) Deshopping : the retail perspective the mismanagement and prevention of deshopping. In: Marketing masterclass Business to Business (B2B). De Montfort University. ISBN 9781857213904

Wright, Len Tiu (2007) Marketing Masterclass Colloquium: Business to Business. De Montfort University. ISBN 9781857213904

Newman, A., Dennis, C., Wright, Len Tiu and King, T. (2007) The effectiveness of digital signage for shopping malls - a cross national qualitative study. In: Marketing masterclass Business to Business (B2B). De Montfort University. ISBN 9781857213904

Abele, J., Wright, Len Tiu and Pickton, D. (2007) A practice-orientated brand valuation. In: Marketing masterclass Business to Business (B2B). De Montfort University. ISBN 9781857213904

Kooli, K., Wright, Len Tiu, Broderick, A. and Chen, Y-L (2007) Marketing communications and customer attitudes towards SSTs in banking. In: Academy o marketing 21st service workshop proceedings. University o Westminster, pp. 54-57. ISBN 9780955268540 (Unpublished)

Wright, Len Tiu (2007) Qualitative research. In: The marketing book. Butterworth-Heinemann, pp. 156-169. ISBN 9780750685665

Dennis, C. and Wright, Len Tiu (2007) The Savannah Hypotheses of shopping. In: Academy of Marketing Annual Conference : Marketing Theory into Practice, July 2007, Kingston Business School , London. (Unpublished)

Farquhar, J., Panther, T. and Wright, Len Tiu (2007) To have and to hold : managing channels in UK high street financial services. In: Academy of Marketing Annual Conference : Marketing Theory into Practice, July 2007, Kingston Business School , London. (Unpublished)

Jayawardhena, Chanaka, Wright, Len Tiu and Dennis, Charles (2007) Consumers online: intentions, orientations and segmentation. International journal of retail and distribution management, 35 (6). pp. 515-526. ISSN 0959-0552

Dennis, Charles, Jayawardhena, Chanaka, Wright, Len Tiu and King, Tamira (2007) A commentary on social and experiential (e-)retailing and (e-)shopping deserts. International journal of retail and distribution management, 35 (6). pp. 443-456. ISSN 0959-0552

Wright, Len Tiu, Millman, Cindy and Martin, Lynn M. (2007) Research Issues in Building Brand Equity and Global Brands in the PC Market. Journal of Marketing Management, 23 (1-2). pp. 137-155. ISSN 0267-257X

2006

Wright, Len Tiu and Heaton, Simon (2006) Fair Trade marketing: an exploration through qualitative research. Journal of Strategic Marketing, 14 (4). pp. 411-426. ISSN 0965-254X

Wright, Len Tiu, Newman, Andrew and Dennis, Charles (2006) Enhancing consumer empowerment. European journal of marketing, 40 (9/10). pp. 925-935. ISSN 0309-0566

Vasilieos, P., Wright, Len Tiu and Bradshaw, R. (2006) Competitive strategies in pricing for the European food market. In: Proceedings of Academy of Marketing Conference July 2006. Middlesex University Press. ISBN 9781904750499 (Unpublished)

Jayawardhena, Chanaka, Wright, Len Tiu and Dennis, C. (2006) E-shopping determinants : CAMI. In: Proceedings of Academy of Marketing Conference July 2006. Middlesex University Press. ISBN 9781904750499 (Unpublished)

Jayawardhena, Chanaka, Dennis, C. and Wright, Len Tiu (2006) Consumers online : intentions, orientations and segmentation. In: European Marketing Academy Conference, 23-26th May 2006, Athens, Greece. (Unpublished)

Wright, Len Tiu, ul-Haq, Rehan and Oktemgil, Mehmet (2006) Integrated marketing for SMEs in the global marketplace. Journal of Direct Data and Digital Marketing Practice, 7 (3). pp. 216-238. ISSN 1746-0166

2005

Wright, Len Tiu, O'Mahony, B. and Hall, J. (2005) Qualitative inquiry and consumer research issues : women, food and hospitality. In: European Institute for Advanced Studies in Management (EIASM) Workshop on Interpretive Consumer Research, 6-8th May 2005, Copenhagen Business School, Denmark. (Unpublished)

Martin, Lynn M. and Wright, Len Tiu (2005) No gender in cyberspace?: Empowering entrepreneurship and innovation in female-run ICT small firms. International Journal of Entrepreneurial Behaviour & Research, 11 (2). pp. 162-178. ISSN 1355-2554

2004

Wright, Len Tiu (2004) Marketing research for Roseen Wines Ltd : cameo case. In: Marketing Research. McGraw-Hill Higher Education, pp. 310-312. ISBN 9780077108120

Wright, Len Tiu (2004) Researching cultures and Starbucks : cameo case. In: Marketing Research. McGraw-Hill Higher Education, pp. 100-101. ISBN 9780077108120

Wright, Len Tiu and Culling, B. (2004) Analysing International Marketing Strategies for the Games Console Market. In: Academy of world business marketing and management conference, July 13-16, 2004, Gold Coast International Hotel, Queensland, Australia. (Unpublished)

Abele, J., Wright, Len Tiu and Starkey, M. (2004) The context of customer value management. In: Academy of Marketing Conference : Virtue in Marketing, 8th July 2004, University of Gloucestershire. (Unpublished)

Abele, J., Wright, Len Tiu and Pickton, D. (2004) A 'model' comparison in brand valuation. In: Academy of Marketing Conference : Virtue in Marketing, 8th July 2004, University of Gloucestershire. (Unpublished)

Wright, Len Tiu and Atlee, C. (2004) Entrepreneurship and marketing : issues for independent inventors. In: Handbook of research in international entrepreneurship. Edward Elgar, pp. 172-189. ISBN 9781843760696

Wright, Len Tiu (2004) Marketing research. In: Marketing : an introduction. McGraw-Hill Higher Education, pp. 159-187. ISBN 9780077098766

2003

Wright, Len Tiu, Martin, Lynn M and Stone, Merlin (2003) Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businesses. Journal of Targeting, Measurement and Analysis for Marketing, 12 (2). pp. 173-184. ISSN 0967-3237

Nancarrow, C., Wright, Len Tiu and Brace, I. (2003) NFOMarketMind brand tracking and the 'Lettuseat' advertising campaign. Case study and answer. In: Principles and practices of marketing. McGraw-Hill, pp. 453-460. ISBN 9780077107086

Culling, B. and Wright, Len Tiu (2003) Strategy rules OK! Playing the console game. In: Academy of Marketing Conference : History of the Next Decade, 7-8th July 2003, Aston Business School. (Unpublished)

2002

Mattison, Rob, Wright, Len Tiu, Abbott, Julie, Brown, Andy, Cox, Dave, Faulkner, Mike and Stone, Merlin (2002) CRM strategy and implementation in telecommunications (Part 1 and Part 2). In: Customer Management Scorecard: Managing CRM for Profit. Kogan Page, pp. 281-302. ISBN 9780749438951

Wright, Len Tiu, Stone, M and Abbott, J (2002) The CRM imperative — Practice vs theory in the telecommunications industry. Journal of Database Marketing, 9 (4). pp. 339-349. ISSN 1350-2328

Wright, Len Tiu, Nancarrow, Clive and Michel, Sylvie (2002) The branding of IT: marketing and research issues. International Journal of Information Technology and Management, 1 (4). pp. 425-441. ISSN 1461-4111

Martin, Lynn, Abbott, Julie, Wright, Len Tiu, Stone, M. and Palmer, R. (2002) Business Innovation in the Knowledge Economy: Proceedings of the IBM Conference. De Montfort University. ISBN 9781857213393

Hill, Jimmy, Nancarrow, Clive and Wright, Len Tiu (2002) Lifecycles and crisis points in SMEs: a case approach. Marketing Intelligence & Planning, 20 (6). pp. 361-369. ISSN 0263-4503

2001

Wright, Len Tiu and Abbott, Julie (2001) Business intelligence and e-marketing. De Montfort University. ISBN 185721336x

Nancarrow, C., Brace, I. and Wright, Len Tiu (2001) Tell me lies, sweet little lies. In: Academy of Marketing Conference : A Marketing Odyssey, 1-4th July 2001, Cardiff University. (Unpublished)

Wright, Len Tiu, Nancarrow, C. and Page, J. (2001) Direct marketing for seagram : case study. In: Principles and practice of marketing. McGraw-Hill, pp. 409-412. ISBN 9780077096137

Wright, Len Tiu, Nancarrow, Clive and Kwok, Pamela M.H. (2001) Food taste preferences and cultural influences on consumption. British Food Journal, 103 (5). pp. 348-357. ISSN 0007-070X

Wright, Len Tiu (2001) Intercontinental comparisons in marketing strategy. International Marketing Review, 18 (3). pp. 344-354. ISSN 0265-1335

Nancarrow, Clive, Barker, Andy and Wright, Len Tiu (2001) Engaging the right mindset in qualitative marketing research. Marketing Intelligence & Planning, 19 (4). pp. 236-243. ISSN 0263-4503

Nancarrow, Clive, Attlee, Celia and Wright, Len Tiu (2001) The challenge of marketing independent inventions: an international prerogative. International Journal of Entrepreneurship and Innovation Management, 1 (3/4). pp. 381-399. ISSN 1368-275X

Wright, Len Tiu and Narrow, Clive (2001) Improving Marketing Communication & Innovation Strategies in the Small Business Context. Small Business Economics, 16 (2). pp. 113-123. ISSN 0921-898X

Nancarrow, Clive, Brace, Ian and Wright, Len Tiu (2001) "Tell me Lies, Tell me Sweet Little Lies": Dealing with Socially Desirable Responses in Market Research. The Marketing Review, 2 (1). pp. 55-69. ISSN 1469-347X

2000

Wright, Len Tiu, Maclaran, P, Broderick, A, Starkey, M and Baron, P (2000) Internet marketing. De Montfort University. ISBN 9781857213201

Theodorakioglou, Fotini and Wright, Len Tiu (2000) Comparative marketing strategies of Greek and overseas firms. British Food Journal, 102 (10). pp. 773-789. ISSN 0007-070X

Wright, Len Tiu, Nancarrow, Clive and Brace, Ian (2000) Researching taste: layers of analysis. British Food Journal, 102 (5/6). pp. 429-440. ISSN 0007-070X

Wright, Len Tiu and Kelemen, Mihaela (2000) The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania. In: Marketing and feminism : current issues and research. Routledge, pp. 143-159. ISBN 9780415219730

Wright, Len Tiu and Crimp, Margaret (2000) The marketing research process. Prentice Hall. ISBN 9780130117533

Hill, Jimmy and Wright, Len Tiu (2000) Defining the scope of entrepreneurial marketing : a qualitative approach. Journal of Enterprising Culture, 8 (1). pp. 23-46. ISSN 0218-4958

1999

Nancarrow, C., Wright, Len Tiu and Alakoc, Beril (1999) Top gun fighter pilots provide clues to more effective database marketing segmentation : the impact of birth order. In: Academy of Marketing Conference : New Marketing, New Relevance – education and innovation for the next generation, July 1999, University of Stirling. (Unpublished)

Wright, Len Tiu (1999) A marketing research study in the public sector. In: Academy of Marketing Conference : New Marketing, New Relevance – education and innovation for the next generation, July 1999, University of Stirling. (Unpublished)

Wright, Len Tiu and Nancarrow, Clive (1999) Researching international “brand equity”: a case study. International Marketing Review, 16 (4/5). pp. 417-431. ISSN 0265-1335

Nancarrow, Clive, Wright, Len Tiu and Alakoc, Beril (1999) Top Gun Fighter Pilots Provide Clues to More Effective Database Marketing Segmentation: The Impact of Birth Order. Journal of Marketing Management, 15 (6). pp. 449-462. ISSN 0267-257X

Nancarrow, Clive, Attlee, Celia and Wright, Len Tiu (1999) Weaknesses in the marketing and the adoption of independent inventions with implications for international competitiveness. Journal of Enterprising Culture, 7 (3). pp. 233-256. ISSN 0218-4958

1998

Theodorakioglou, Fotini and Wright, Len Tiu (1998) Comparative marketing strategies in the Greek market. In: Academy of Marketing Conference - Adding Value Through Marketing, 8-10 July 1998, Sheffield Hallam University. (Unpublished)

Theodorakioglou, Fotini and Wright, Len Tiu (1998) Marketing strategies of Greek and foreign firms compared. Qualitative Market Research: An International Journal, 1 (3). pp. 145-155. ISSN 1352-2752

Nancarrow, Clive, Wright, Len Tiu and Brace, Ian (1998) Gaining competitive advantage from packaging and labelling in marketing communications. British Food Journal, 100 (2). pp. 110-118. ISSN 0007-070X

Nancarrow, Clive, Wright, Len Tiu and Woolston, Chris (1998) Pre-testing international press advertising: the need for informed consensus on methodology. Qualitative Market Research: An International Journal, 1 (1). pp. 25-38. ISSN 1352-2752

1997

Wright, Len Tiu (1997) Exploring the need for extended research: an investigation of consumer attitudes to product labeling. Journal of product and brand management, 6 (6). pp. 417-427. ISSN 1061-0421

Wright, Len Tiu, Nancarrow, Clive and Page, J. (1997) Seagram Europe and Africa : the development of a consumer database marketing capability. In: Academy of Marketing Conference, July 1997, Manchester Metropolitan University. (Unpublished)

Nancarrow, Clive, Wright, Len Tiu and Page, Julie (1997) A study in international marketing: The development of a consumer database marketing capability. Journal of Marketing Management, 13 (7). pp. 625-636. ISSN 0267-257X

Theodorakioglou, Fotini and Wright, Len Tiu (1997) Family firms versus multinationals in the market in Greece for soft and alcoholic drinks. In: Academy of Marketing Conference, July 1997, Manchester Metropolitan University. (Unpublished)

1996

Wright, Len Tiu (1996) Exploring the in-depth interview as a qualitative research technique with American and Japanese firms. Marketing Intelligence & Planning, 14 (6). pp. 59-64. ISSN 0263-4503

Wright, Len Tiu (1996) Managing Relationship Marketing: A cross-cultural perspective of a Chinese Market. Cross Cultural Management: An International Journal, 3 (2). pp. 32-39. ISSN 1352-7606

1994

Wright, Len Tiu (1994) Research methodology. In: The Marketing Initiative : Economic and Social Research Council studies into British marketing. Prentice Hall, pp. 408-410. ISBN 9780130428219

Wright, Len Tiu (1994) Subsidiaries in Britain : control from East and West. In: The Marketing Initiative : Economic and Social Research Council studies into British marketing. Prentice Hall, pp. 292-302. ISBN 9780130428219

Davies, Mark A.P. and Wright, Len Tiu (1994) The Importance of Labelling Examined in Food Marketing. European journal of marketing, 28 (2). pp. 57-67. ISSN 0309-0566

1993

Wright, Len Tiu (1993) Strategic marketing by overseas firms in the UK – a comparative approach. Journal of Strategic Marketing, 1 (4). pp. 257-270. ISSN 0965-254X

1990

Wright, Len Tiu, Saunders, J.A. and Doyle, P. (1990) Japanese headquarters' control over the marketing strategies of their UK subsidiaries. Journal of Marketing Management, 6 (3). pp. 209-224. ISSN 0267-257X

Wright, Len Tiu, Doyle, P. and Saunders, J.A. (1990) Japanese Marketing Strategies in their UK Subsidiaries. Marketing Intelligence & Planning, 8 (1). pp. 11-20. ISSN 0263-4503

1988

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1988) A comparative study of British, U.S. and Japanese marketing strategies in the British market. International Journal of Research in Marketing, 5 (3). pp. 171-184. ISSN 0167-8116

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1988) US HQ views of their subsidiaries : marketing strategies in the UK. In: Proceedings of the marketing education group conference. Academy of marketing, pp. 387-418.

1987

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1987) A comparative study of US and Japanese marketing strategies in the British market. In: Proceedings of the marketing education group conference. Marketing education group, pp. 219-240.

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1987) A comparative study of US and Japanese marketing strategies. In: 1987 AMA educators' proceedings. American Marketing Association, p. 48. ISBN 9780877571827