Wali, Andy, Wright, Len Tiu, Kooli, Kaouther and Wali, Hope (2014) B2B Brand Commitment: Experiences from Nigerian Financial firms in the Customer Relationship Management Sector. In: Proceedings of the B2B Colloquium: Recent Challenges & Advances in B2B Marketing. Westburn Publishers Ltd, Bournemouth, UK, pp. 15-16. ISBN 9781858992976
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