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Items where Author is Wright, Len Tiu

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Number of items: 89.

Article

Millan, Elena, De Pelsmacker, Patrick and Wright, Len Tiu (2013) Clothing consumption in two recent EU Member States: A cross-cultural study. Journal of Business Research, 66 (8). pp. 975-982. ISSN 0148-2963

Dennis, Charles, Morgan, Alesia, Wright, Len Tiu and Jayawardhena, Chanaka (2010) The influences of social e-shopping in enhancing young women's online shopping behaviour. Journal of Customer Behaviour, 9 (2). pp. 151-174. ISSN 1475-3928

Kooli, Kaouther, Wright, Len Tiu and Wright, Adrian (2010) Business implications in the subcontracting alliance life cycle: case examples from the Tunisian clothing and textile industries. Journal of Business & Industrial Marketing, 25 (5). pp. 372-382. ISSN 0885-8624

Dennis, Charles, Newman, Andrew, Michon, Richard, Josko Brakus, J. and Wright, Len Tiu (2010) The mediating effects of perception and emotion: Digital signage in mall atmospherics. Journal of Retailing and Consumer Services, 17 (3). pp. 205-215. ISSN 0969-6989

Dennis, Charles, Merrilees, Bill, Jayawardhena, Chanaka and Wright, Len Tiu (2009) E-consumer behaviour. European journal of marketing, 43 (9/10). pp. 1121-1139. ISSN 0309-0566

Jayawardhena, Chanaka and Wright, Len Tiu (2009) An empirical investigation into e-shopping excitement: antecedents and effects. European journal of marketing, 43 (9/10). pp. 1171-1187. ISSN 0309-0566

King, Tamira, Dennis, Charles and Wright, Len Tiu (2008) Myopia, customer returns and the theory of planned behaviour. Journal of Marketing Management, 24 (1-2). pp. 185-203. ISSN 0267-257X

Jayawardhena, Chanaka, Wright, Len Tiu and Dennis, Charles (2007) Consumers online: intentions, orientations and segmentation. International journal of retail and distribution management, 35 (6). pp. 515-526. ISSN 0959-0552

Dennis, Charles, Jayawardhena, Chanaka, Wright, Len Tiu and King, Tamira (2007) A commentary on social and experiential (e-)retailing and (e-)shopping deserts. International journal of retail and distribution management, 35 (6). pp. 443-456. ISSN 0959-0552

Wright, Len Tiu, Millman, Cindy and Martin, Lynn M. (2007) Research Issues in Building Brand Equity and Global Brands in the PC Market. Journal of Marketing Management, 23 (1-2). pp. 137-155. ISSN 0267-257X

Wright, Len Tiu and Heaton, Simon (2006) Fair Trade marketing: an exploration through qualitative research. Journal of Strategic Marketing, 14 (4). pp. 411-426. ISSN 0965-254X

Wright, Len Tiu, Newman, Andrew and Dennis, Charles (2006) Enhancing consumer empowerment. European journal of marketing, 40 (9/10). pp. 925-935. ISSN 0309-0566

Wright, Len Tiu, ul-Haq, Rehan and Oktemgil, Mehmet (2006) Integrated marketing for SMEs in the global marketplace. Journal of Direct Data and Digital Marketing Practice, 7 (3). pp. 216-238. ISSN 1746-0166

Martin, Lynn M. and Wright, Len Tiu (2005) No gender in cyberspace?: Empowering entrepreneurship and innovation in female-run ICT small firms. International Journal of Entrepreneurial Behaviour & Research, 11 (2). pp. 162-178. ISSN 1355-2554

Wright, Len Tiu, Martin, Lynn M and Stone, Merlin (2003) Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businesses. Journal of Targeting, Measurement and Analysis for Marketing, 12 (2). pp. 173-184. ISSN 0967-3237

Wright, Len Tiu, Stone, M and Abbott, J (2002) The CRM imperative — Practice vs theory in the telecommunications industry. Journal of Database Marketing, 9 (4). pp. 339-349. ISSN 1350-2328

Wright, Len Tiu, Nancarrow, Clive and Michel, Sylvie (2002) The branding of IT: marketing and research issues. International Journal of Information Technology and Management, 1 (4). pp. 425-441. ISSN 1461-4111

Hill, Jimmy, Nancarrow, Clive and Wright, Len Tiu (2002) Lifecycles and crisis points in SMEs: a case approach. Marketing Intelligence & Planning, 20 (6). pp. 361-369. ISSN 0263-4503

Wright, Len Tiu, Nancarrow, Clive and Kwok, Pamela M.H. (2001) Food taste preferences and cultural influences on consumption. British Food Journal, 103 (5). pp. 348-357. ISSN 0007-070X

Wright, Len Tiu (2001) Intercontinental comparisons in marketing strategy. International Marketing Review, 18 (3). pp. 344-354. ISSN 0265-1335

Nancarrow, Clive, Barker, Andy and Wright, Len Tiu (2001) Engaging the right mindset in qualitative marketing research. Marketing Intelligence & Planning, 19 (4). pp. 236-243. ISSN 0263-4503

Nancarrow, Clive, Attlee, Celia and Wright, Len Tiu (2001) The challenge of marketing independent inventions: an international prerogative. International Journal of Entrepreneurship and Innovation Management, 1 (3/4). pp. 381-399. ISSN 1368-275X

Wright, Len Tiu and Narrow, Clive (2001) Improving Marketing Communication & Innovation Strategies in the Small Business Context. Small Business Economics, 16 (2). pp. 113-123. ISSN 0921-898X

Nancarrow, Clive, Brace, Ian and Wright, Len Tiu (2001) "Tell me Lies, Tell me Sweet Little Lies": Dealing with Socially Desirable Responses in Market Research. The Marketing Review, 2 (1). pp. 55-69. ISSN 1469-347X

Theodorakioglou, Fotini and Wright, Len Tiu (2000) Comparative marketing strategies of Greek and overseas firms. British Food Journal, 102 (10). pp. 773-789. ISSN 0007-070X

Wright, Len Tiu, Nancarrow, Clive and Brace, Ian (2000) Researching taste: layers of analysis. British Food Journal, 102 (5/6). pp. 429-440. ISSN 0007-070X

Hill, Jimmy and Wright, Len Tiu (2000) Defining the scope of entrepreneurial marketing : a qualitative approach. Journal of Enterprising Culture, 8 (1). pp. 23-46. ISSN 0218-4958

Wright, Len Tiu and Nancarrow, Clive (1999) Researching international “brand equity”: a case study. International Marketing Review, 16 (4/5). pp. 417-431. ISSN 0265-1335

Nancarrow, Clive, Wright, Len Tiu and Alakoc, Beril (1999) Top Gun Fighter Pilots Provide Clues to More Effective Database Marketing Segmentation: The Impact of Birth Order. Journal of Marketing Management, 15 (6). pp. 449-462. ISSN 0267-257X

Nancarrow, Clive, Attlee, Celia and Wright, Len Tiu (1999) Weaknesses in the marketing and the adoption of independent inventions with implications for international competitiveness. Journal of Enterprising Culture, 7 (3). pp. 233-256. ISSN 0218-4958

Theodorakioglou, Fotini and Wright, Len Tiu (1998) Marketing strategies of Greek and foreign firms compared. Qualitative Market Research: An International Journal, 1 (3). pp. 145-155. ISSN 1352-2752

Nancarrow, Clive, Wright, Len Tiu and Brace, Ian (1998) Gaining competitive advantage from packaging and labelling in marketing communications. British Food Journal, 100 (2). pp. 110-118. ISSN 0007-070X

Nancarrow, Clive, Wright, Len Tiu and Woolston, Chris (1998) Pre-testing international press advertising: the need for informed consensus on methodology. Qualitative Market Research: An International Journal, 1 (1). pp. 25-38. ISSN 1352-2752

Wright, Len Tiu (1997) Exploring the need for extended research: an investigation of consumer attitudes to product labeling. Journal of product and brand management, 6 (6). pp. 417-427. ISSN 1061-0421

Nancarrow, Clive, Wright, Len Tiu and Page, Julie (1997) A study in international marketing: The development of a consumer database marketing capability. Journal of Marketing Management, 13 (7). pp. 625-636. ISSN 0267-257X

Wright, Len Tiu (1996) Exploring the in-depth interview as a qualitative research technique with American and Japanese firms. Marketing Intelligence & Planning, 14 (6). pp. 59-64. ISSN 0263-4503

Wright, Len Tiu (1996) Managing Relationship Marketing: A cross-cultural perspective of a Chinese Market. Cross Cultural Management: An International Journal, 3 (2). pp. 32-39. ISSN 1352-7606

Davies, Mark A.P. and Wright, Len Tiu (1994) The Importance of Labelling Examined in Food Marketing. European journal of marketing, 28 (2). pp. 57-67. ISSN 0309-0566

Wright, Len Tiu (1993) Strategic marketing by overseas firms in the UK – a comparative approach. Journal of Strategic Marketing, 1 (4). pp. 257-270. ISSN 0965-254X

Wright, Len Tiu, Saunders, J.A. and Doyle, P. (1990) Japanese headquarters' control over the marketing strategies of their UK subsidiaries. Journal of Marketing Management, 6 (3). pp. 209-224. ISSN 0267-257X

Wright, Len Tiu, Doyle, P. and Saunders, J.A. (1990) Japanese Marketing Strategies in their UK Subsidiaries. Marketing Intelligence & Planning, 8 (1). pp. 11-20. ISSN 0263-4503

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1988) A comparative study of British, U.S. and Japanese marketing strategies in the British market. International Journal of Research in Marketing, 5 (3). pp. 171-184. ISSN 0167-8116

Book Chapter

Dennis, Charles, Newman, Andrew, Michon, Richard, Wright, Len Tiu and Brakus, J. (2011) Modeling Shopper Responses to Retail Digital Signage. In: Advanced Technologies Management for Retailing: Frameworks and Cases. IGI Global. ISBN 9781609607388

Wright, Len Tiu and Stone, M. (2009) Customer relationship management and marketing insights. In: Strategic Marketing Management: A Process Based Approach. Cengage Learning EMEA, pp. 257-270. ISBN 9781844800001

Abele, K., Wright, Len Tiu and Starkey, M. (2007) Customer equity in the financial services sector. In: Marketing masterclass Business to Business (B2B). De Montfort University . ISBN 9781857213904

King, T., Dennis, C. and Wright, Len Tiu (2007) Deshopping : the retail perspective the mismanagement and prevention of deshopping. In: Marketing masterclass Business to Business (B2B). De Montfort University . ISBN 9781857213904

Newman, A., Dennis, C., Wright, Len Tiu and King, T. (2007) The effectiveness of digital signage for shopping malls - a cross national qualitative study. In: Marketing masterclass Business to Business (B2B). De Montfort University . ISBN 9781857213904

Abele, J., Wright, Len Tiu and Pickton, D. (2007) A practice-orientated brand valuation. In: Marketing masterclass Business to Business (B2B). De Montfort University . ISBN 9781857213904

Kooli, K., Wright, Len Tiu, Broderick, A. and Chen, Y-L (2007) Marketing communications and customer attitudes towards SSTs in banking. In: Academy o marketing 21st service workshop proceedings. University o Westminster, pp. 54-57. ISBN 9780955268540 (Unpublished)

Wright, Len Tiu (2007) Qualitative research. In: The marketing book. Butterworth-Heinemann , pp. 156-169. ISBN 9780750685665

Vasilieos, P., Wright, Len Tiu and Bradshaw, R. (2006) Competitive strategies in pricing for the European food market. In: Proceedings of Academy of Marketing Conference July 2006. Middlesex University Press. ISBN 9781904750499 (Unpublished)

Jayawardhena, Chanaka, Wright, Len Tiu and Dennis, C. (2006) E-shopping determinants : CAMI. In: Proceedings of Academy of Marketing Conference July 2006. Middlesex University Press. ISBN 9781904750499 (Unpublished)

Wright, Len Tiu (2004) Marketing research for Roseen Wines Ltd : cameo case. In: Marketing Research. McGraw-Hill Higher Education, pp. 310-312. ISBN 9780077108120

Wright, Len Tiu (2004) Researching cultures and Starbucks : cameo case. In: Marketing Research. McGraw-Hill Higher Education, pp. 100-101. ISBN 9780077108120

Wright, Len Tiu and Atlee, C. (2004) Entrepreneurship and marketing : issues for independent inventors. In: Handbook of research in international entrepreneurship. Edward Elgar , pp. 172-189. ISBN 9781843760696

Wright, Len Tiu (2004) Marketing research. In: Marketing : an introduction. McGraw-Hill Higher Education , pp. 159-187. ISBN 9780077098766

Nancarrow, C., Wright, Len Tiu and Brace, I. (2003) NFOMarketMind brand tracking and the 'Lettuseat' advertising campaign. Case study and answer. In: Principles and practices of marketing. McGraw-Hill , pp. 453-460. ISBN 9780077107086

Mattison, Rob, Wright, Len Tiu, Abbott, Julie, Brown, Andy, Cox, Dave, Faulkner, Mike and Stone, Merlin (2002) CRM strategy and implementation in telecommunications (Part 1 and Part 2). In: Customer Management Scorecard: Managing CRM for Profit. Kogan Page , pp. 281-302. ISBN 9780749438951

Wright, Len Tiu, Nancarrow, C. and Page, J. (2001) Direct marketing for seagram : case study. In: Principles and practice of marketing. McGraw-Hill, pp. 409-412. ISBN 9780077096137

Wright, Len Tiu and Kelemen, Mihaela (2000) The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania. In: Marketing and feminism : current issues and research. Routledge, pp. 143-159. ISBN 9780415219730

Wright, Len Tiu (1994) Research methodology. In: The Marketing Initiative : Economic and Social Research Council studies into British marketing. Prentice Hall, pp. 408-410. ISBN 9780130428219

Wright, Len Tiu (1994) Subsidiaries in Britain : control from East and West. In: The Marketing Initiative : Economic and Social Research Council studies into British marketing. Prentice Hall, pp. 292-302. ISBN 9780130428219

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1988) US HQ views of their subsidiaries : marketing strategies in the UK. In: Proceedings of the marketing education group conference. Academy of marketing, pp. 387-418.

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1987) A comparative study of US and Japanese marketing strategies in the British market. In: Proceedings of the marketing education group conference. Marketing education group, pp. 219-240.

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1987) A comparative study of US and Japanese marketing strategies. In: 1987 AMA educators' proceedings. American Marketing Association, p. 48. ISBN 9780877571827

Conference or Workshop Item

Chen, C-I., Wright, Len Tiu and Starkey, M. (2010) CRM's theoretical constructs and effectiveness in improving customer value. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University . (Unpublished)

Jamea, B.M., Wright, Len Tiu and Pickton, D. (2010) Customer relationship management to enhance customer experience : an exploratory approach. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University . (Unpublished)

Oktemgil, Mehmet, Wright, Len Tiu and Kooli, K. (2010) Comparative prespectives in Brand Managment: A tale of two countries. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, 9th-11th April 2010, Univesitat Ramon Llull Barcelona, Spain.. (Unpublished)

Kooli, K. and Wright, Len Tiu (2008) Arabian subcontracting study in business development and the alliance life cycle. In: AGBA Fifth World Congress , 16-19th November 2008, Bahrain. (Unpublished)

Kooli, K. and Wright, Len Tiu (2008) Researching Consumer Perceptions and Country of Origin Effects. In: Academy of marketing conference : Reflective Marketing in a Material World , 8-10th July 2008, Aberdeen business school. (Unpublished)

Dennis, C. and Wright, Len Tiu (2007) The Savannah Hypotheses of shopping. In: Academy of Marketing Annual Conference : Marketing Theory into Practice , July 2007, Kingston Business School , London. (Unpublished)

Farquhar, J., Panther, T. and Wright, Len Tiu (2007) To have and to hold : managing channels in UK high street financial services. In: Academy of Marketing Annual Conference : Marketing Theory into Practice , July 2007, Kingston Business School , London. (Unpublished)

Jayawardhena, Chanaka, Dennis, C. and Wright, Len Tiu (2006) Consumers online : intentions, orientations and segmentation. In: European Marketing Academy Conference, 23-26th May 2006, Athens, Greece. (Unpublished)

Wright, Len Tiu, O'Mahony, B. and Hall, J. (2005) Qualitative inquiry and consumer research issues : women, food and hospitality. In: European Institute for Advanced Studies in Management (EIASM) Workshop on Interpretive Consumer Research, 6-8th May 2005, Copenhagen Business School, Denmark. (Unpublished)

Wright, Len Tiu and Culling, B. (2004) Analysing International Marketing Strategies for the Games Console Market. In: Academy of world business marketing and management conference, July 13-16, 2004 , Gold Coast International Hotel, Queensland, Australia . (Unpublished)

Abele, J., Wright, Len Tiu and Starkey, M. (2004) The context of customer value management. In: Academy of Marketing Conference : Virtue in Marketing , 8th July 2004, University of Gloucestershire . (Unpublished)

Abele, J., Wright, Len Tiu and Pickton, D. (2004) A 'model' comparison in brand valuation. In: Academy of Marketing Conference : Virtue in Marketing , 8th July 2004, University of Gloucestershire . (Unpublished)

Culling, B. and Wright, Len Tiu (2003) Strategy rules OK! Playing the console game. In: Academy of Marketing Conference : History of the Next Decade , 7-8th July 2003, Aston Business School . (Unpublished)

Nancarrow, C., Brace, I. and Wright, Len Tiu (2001) Tell me lies, sweet little lies. In: Academy of Marketing Conference : A Marketing Odyssey , 1-4th July 2001, Cardiff University . (Unpublished)

Nancarrow, C., Wright, Len Tiu and Alakoc, Beril (1999) Top gun fighter pilots provide clues to more effective database marketing segmentation : the impact of birth order. In: Academy of Marketing Conference : New Marketing, New Relevance – education and innovation for the next generation, July 1999, University of Stirling . (Unpublished)

Wright, Len Tiu (1999) A marketing research study in the public sector. In: Academy of Marketing Conference : New Marketing, New Relevance – education and innovation for the next generation, July 1999, University of Stirling . (Unpublished)

Theodorakioglou, Fotini and Wright, Len Tiu (1998) Comparative marketing strategies in the Greek market. In: Academy of Marketing Conference - Adding Value Through Marketing , 8-10 July 1998, Sheffield Hallam University. (Unpublished)

Wright, Len Tiu, Nancarrow, Clive and Page, J. (1997) Seagram Europe and Africa : the development of a consumer database marketing capability. In: Academy of Marketing Conference, July 1997, Manchester Metropolitan University . (Unpublished)

Theodorakioglou, Fotini and Wright, Len Tiu (1997) Family firms versus multinationals in the market in Greece for soft and alcoholic drinks. In: Academy of Marketing Conference, July 1997, Manchester Metropolitan University . (Unpublished)

Book

Wright, Len Tiu (2007) Marketing Masterclass Colloquium: Business to Business. De Montfort University . ISBN 9781857213904

Martin, Lynn, Abbott, Julie, Wright, Len Tiu, Stone, M. and Palmer, R. (2002) Business Innovation in the Knowledge Economy: Proceedings of the IBM Conference. De Montfort University . ISBN 9781857213393

Wright, Len Tiu and Abbott, Julie (2001) Business intelligence and e-marketing. De Montfort University. ISBN 185721336x

Wright, Len Tiu, Maclaran, P, Broderick, A, Starkey, M and Baron, P (2000) Internet marketing. De Montfort University . ISBN 9781857213201

Wright, Len Tiu and Crimp, Margaret (2000) The marketing research process. Prentice Hall. ISBN 9780130117533

This list was generated on Fri Apr 25 01:18:27 2014 IST.

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