Items where Author is Roper, Stuart

2018

Roper, Stuart, Hopkinson, Peter, Zils, Markus and Hawkins, Peter (2018) Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges. California Management Review, 60 (3). pp. 71-94. ISSN 0008-1256

2017

Rutter, Richard, Chalvatzis, Konstantinos, Roper, Stuart and Lettice, Fiona (2017) Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market. European Management Review. ISSN 1740-4754

Mousavi, Sahar, Roper, Stuart and Keeling, Kathleen A. (2017) Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers. Psychology & Marketing, 34 (4). pp. 376-393. ISSN 0742-6046

Round, Griff and Roper, Stuart (2017) When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory. European journal of marketing, 51 (11/12). pp. 2118-2137. ISSN 0309-0566

2016

Roper, Stuart (2016) Definition of 'brand'. In: The SAGE Encyclopedia of Corporate Reputation. Sage, pp. 73-77. ISBN 978-1483376516

Isaksen, Katja and Roper, Stuart (2016) Brand Ownership As a Central Component of Adolescent Self-esteem: The Development of a New Self-esteem Scale. Psychology & Marketing, 33 (8). pp. 646-663. ISSN 0742-6046

Rutter, Richard, Roper, Stuart and Lettice, Fiona (2016) Social media interaction, the university brand and recruitment performance. Journal of Business Research, 69 (8). pp. 3096-3104. ISSN 0148-2963

Roper, Stuart (2016) Branding the entire entity: corporate branding. In: The Routledge Companion to Contemporary Brand Management. Routledge, pp. 354-365. ISBN 978-0415747905

Medway, Dominic, Parker, Cathy and Roper, Stuart (2016) Litter, gender and brand: The anticipation of incivilities and perceptions of crime prevalence. Journal of Environmental Psychology, 45. pp. 135-144. ISSN 0272-4944

Spear, Sara and Roper, Stuart (2016) Storytelling in organisations: supporting or subverting corporate strategy? Corporate Communications: An International Journal, 21 (4). pp. 516-532. ISSN 1356-3289

2015

Round, Griff and Roper, Stuart (2015) Untangling the brand name from the branded entity. European journal of marketing, 49 (11/12). pp. 1941-1960. ISSN 0309-0566

Parker, Cathy, Roper, Stuart and Medway, Dominic (2015) Back to basics in the marketing of place: the impact of litter upon place attitudes. Journal of Marketing Management, 31 (9-10). pp. 1090-1112. ISSN 0267-257X