Items where Author is Roper, Stuart

Brand equity

Round, Griff and Roper, Stuart (2017) When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory. European journal of marketing, 51 (11/12). pp. 2118-2137. ISSN 0309-0566

Brand names

Round, Griff and Roper, Stuart (2017) When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory. European journal of marketing, 51 (11/12). pp. 2118-2137. ISSN 0309-0566

Brand personality

Rutter, Richard, Chalvatzis, Konstantinos, Roper, Stuart and Lettice, Fiona (2017) Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market. European Management Review. ISSN 1740-4754

Branding

Round, Griff and Roper, Stuart (2017) When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory. European journal of marketing, 51 (11/12). pp. 2118-2137. ISSN 0309-0566

Energy branding

Rutter, Richard, Chalvatzis, Konstantinos, Roper, Stuart and Lettice, Fiona (2017) Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market. European Management Review. ISSN 1740-4754

Energy sector branding

Rutter, Richard, Chalvatzis, Konstantinos, Roper, Stuart and Lettice, Fiona (2017) Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market. European Management Review. ISSN 1740-4754

Temporality

Round, Griff and Roper, Stuart (2017) When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory. European journal of marketing, 51 (11/12). pp. 2118-2137. ISSN 0309-0566