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Definition of 'brand'

Roper, Stuart (2016) Definition of 'brand'. In: The SAGE Encyclopedia of Corporate Reputation. Sage, pp. 73-77. ISBN 978-1483376516
Information
URI:
https://eprints.hud.ac.uk/id/eprint/33127
Title:
Definition of 'brand'
Creators:
Roper, Stuart
Editors:
Carroll, Craig E.
Date:
2 August 2016
Subjects:
H Social Sciences > H Social Sciences (General)
Schools:
Huddersfield Business School
Library
Item Type:
Book Chapter
Depositing User:
Sharon Beastall
Date Deposited:
05 Sep 2017 14:20
Revision:
8
Last Modified:
28 Aug 2021 12:20
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