Items where Author is Kadembo, Ernest

Article

Kadembo, Ernest M (2013) Branded by the Story of the Virgin Mary: A Case Study of St Mary’s RC Primary School. International SAMANM Journal of Marketing and Management, 1 (1). pp. 16-24. ISSN 2308-2399

Kadembo, Ernest M (2012) Anchored in the story: The core of human understanding, branding, education, socialisation and the shaping of values. The Marketing Review, 12 (3). pp. 221-231. ISSN 1469347X

Conference or Workshop Item

Kadembo, Ernest M, Jackson, Howard, Feather, Denis and Granata, Nadio (2010) The branding consultant’s recommendation for the re-branding of Oldham town: Weighing in on the conceptual fit. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)

Kadembo, Ernest M (2010) The narrative/storytelling approach in brand development for towns. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)