Items where Author is Kadembo, Ernest

brand development models

Kadembo, Ernest M (2010) The narrative/storytelling approach in brand development for towns. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)

Branding

Kadembo, Ernest M, Jackson, Howard, Feather, Denis and Granata, Nadio (2010) The branding consultant’s recommendation for the re-branding of Oldham town: Weighing in on the conceptual fit. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)

marketing

Kadembo, Ernest M (2010) The narrative/storytelling approach in brand development for towns. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)

place marketing

Kadembo, Ernest M, Jackson, Howard, Feather, Denis and Granata, Nadio (2010) The branding consultant’s recommendation for the re-branding of Oldham town: Weighing in on the conceptual fit. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)

Kadembo, Ernest M (2010) The narrative/storytelling approach in brand development for towns. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)

positioning

Kadembo, Ernest M, Jackson, Howard, Feather, Denis and Granata, Nadio (2010) The branding consultant’s recommendation for the re-branding of Oldham town: Weighing in on the conceptual fit. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)

rebranding

Kadembo, Ernest M, Jackson, Howard, Feather, Denis and Granata, Nadio (2010) The branding consultant’s recommendation for the re-branding of Oldham town: Weighing in on the conceptual fit. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)

Storytelling

Kadembo, Ernest M (2010) The narrative/storytelling approach in brand development for towns. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)

town branding

Kadembo, Ernest M, Jackson, Howard, Feather, Denis and Granata, Nadio (2010) The branding consultant’s recommendation for the re-branding of Oldham town: Weighing in on the conceptual fit. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)

Kadembo, Ernest M (2010) The narrative/storytelling approach in brand development for towns. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)