Number of items: 4.
2013
Kadembo, Ernest M
(2013)
Branded by the Story of the Virgin Mary:
A Case Study of St Mary’s RC Primary School.
International SAMANM Journal of Marketing and Management, 1 (1).
pp. 16-24.
ISSN 2308-2399
2012
Kadembo, Ernest M
(2012)
Anchored in the story: The core of human understanding, branding, education, socialisation and the shaping of values.
The Marketing Review, 12 (3).
pp. 221-231.
ISSN 1469347X
2010
Kadembo, Ernest M, Jackson, Howard, Feather, Denis and Granata, Nadio
(2010)
The branding consultant’s recommendation for the re-branding of Oldham town: Weighing in on the conceptual fit.
In: Academy of Marketing Conference, 6-8 July 2010, Coventry University.
(Unpublished)
Kadembo, Ernest M
(2010)
The narrative/storytelling approach in brand development for towns.
In: Academy of Marketing Conference, 6-8 July 2010, Coventry University.
(Unpublished)
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