The emotional management of design : The Art of Making Connections Through Meaningful Communication

Proposing a working model for collaboration and innovation within the design process

The aim is for interdisciplinary collaboration; taking a user-centred design approach, which encompass emotional and social considerations; leading to creative, reflexive practice and innovation.

The model proposes an interactive structure between a variety of academic institutions and design organisations, participating within a creative environment. All parties recognise their emotional investment and social responsibility as integral to effective communication and true reflexive practice.

This case study involves participatory and evaluative research in order to establish a cross-disciplinary language, effective social interaction and innovative outcomes.

The main objective is to identify and define possible directions for interdisciplinary work connecting user-centred design education and project management in business with regard to language and communication.