Key Issue - How to share and discuss your research successfully online

When I first started working in the field of online dissemination of academic research, about
four years ago, I asked a lot of questions around why it is important to share your work
online. Over the years, my questions have now shifted away from ‘Is this an important thing
to do?’ (Yes, it is), to ‘How can we do this important activity well?’
As I work with researchers at the University of Huddersfield across all disciplines, one of
the first things I learnt was that the success of online dissemination and promotion requires
different tools, methods and approaches depending on the subject area covered and the
aims of the researcher. That said, there are certain central tenets that, if applied in a tailored
way to your online activities, will help you to expand and engage your networks more
successfully. I am going to cover five of these, and apply them broadly across a range of
online platforms that you might be considering using.