De Luca, Damian and Taylor, Ruth (2012) iEntAcademic Models and Lenses for Entrepreneurial Academics and Enterprise Educators. In: IEEC 2012, 12th-14th September 2012, Plymouth University.

Adapting ideas of framing and metaphor from the work of Lakoff and Johnson (Johnson & Lakoff, 1980) and lenses from Jesse Schell (Schell, 2008) the research will offer participants a set of lenses and models for entrepreneurial academics and enterprise educators. Presented as a set of cards and or a digital app version currently under development, it is intended as a working toolset where each model provides a set of lenses that provides a set of questions and references for academic, students and educators to apply to the processes and situations around enterprise.

IEEC12.pdf - Accepted Version

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