Ethnography per se offers insights into complex social processes and its potential has relevance for the increasingly difficult notion of 'leadership'. Understanding complex leadership situations from the perspective of serial narratives has the potential to reveal the ‘dark matter’ of leadership practice. Thin descriptions of ‘real time’ practice are more pervasive and plausible than the thick descriptions of observation and behaviourism. Auto-ethnography invites the practitioner to reveal how they, within a particular setting, create meanings around their leadership activity.
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