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Student oral presentations: incorporating peer e-assessment

Ireland, Chris and English, John (2013) Student oral presentations: incorporating peer e-assessment. In: 10th ALDinHE Conference 2013: Celebrating Learning Development, 25-27 March 2013, Plymouth University. (Unpublished)

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This presentation details how an approach to the development of presentation skills with first year accountancy students has been developed to incorporate peer assessment. Presentation skills are considered important by both recruiters and academic bodies (Stowe, 2010) but despite this, accountancy graduates tend to have “inadequate oral communication skills” when commencing employment (Gray, 2010). In order to help the students develop their skills and confidence in delivering presentations, Accountants in Organisations, a first year core module taken by BA Accountancy and Finance students at the University of Huddersfield, has long included two formative presentations and an end of year summative presentation. The formative feedback provided in the first two presentations originally came from the tutor while peers participated only as an audience. The final summative assessment was presented only to the two module tutors.

In order to raise involvement, extend student assessment skills and increase formative feedback, peer assessment was incorporated in the process. Involving peers in the assessment of presentations supports the development of judgement and can improve reliability (Magin and Helmore, 2001). Such an approach also provides peers with a clear purpose during the presentation and may therefore lead to greater interest and participation (MacAlpine, 1999).

The use of e-assessment facilitates the rapid provision of written feedback; an attribute valued by students (Browne and Shurville, 2007; NUS, 2010). Whereas, previously presenters had one set of feedback provided by the tutor, they now have extensive feedback from the whole audience which requires little administration.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: peer assessment, oral presentations
Subjects: L Education > L Education (General)
Schools: Huddersfield Business School
Huddersfield Business School > Business Education Research Group
Huddersfield Business School > Quantitative Analysis Research Group
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References: Albrecht, W. S., & Sack, R. J. (2000). Accounting education: Charting the course through a perilous future (Vol. 16). Sarasota, FL: American Accounting Association. Ameen, E., Jackson, C., & Malgwi, C. (2010). Student perceptions of oral communication requirements in the accounting profession. Global Perspectives on Accounting Education, 7, 31-49. Arquero, J., Hassall, T., Joyce, J., & Donoso, J. (2007). Accounting Students and Communication Apprehension: A Study of Spanish and UK Students, European Accounting Review, 16(2), 299-322. doi: 10.1080/09638180701391337 Browne, T., & Shurville, S. (2007). ‘Educating minds for the knowledge economy’. Journal of Organisational Transformation and Social Change, Vol. 4, No.1, pp. 3-12. DOI: 10.1386/jots.4.1.3/2. Davies, P. (2004): Don't write, just mark: the validity of assessing student ability via their computerized peer‐marking of an essay rather than their creation of an essay, ALTJ, 12:3, 261-277. doi: 10.1080/0968776042000259573 English, J. (2012) Employability is the answer but what's the question. In: The Higher Education Academy Workshop and Seminar Series, 10th July 2012, University of Huddersfield. Available at:'s_the_question.pdf [Accessed on: 19 March 2013]. English, J., & Ireland, C. (2008) Developing the tools of the trade: reconciling vocational and academic demands. In: Doing University: Student Transitions and Skills in Higher Education, 19 March 2008, University of Huddersfield. Available at: [Accessed on: 19 March 2013]. Gray, F. E. (2010). ‘Specific oral communication skills desired in new accountancy graduates’, Business Communication Quarterly, 73(1): 40–67. Hamer, J., Kell, C., & Spence, F. (2007). Peer assessment using Aropä. In: Proceedings of the ninth Australasian conference on Computing education-Volume 66 pp. 43-54. Australian Computer Society, Inc. Available at: [Accessed on 19 March 2013]. Holtzman, Y. (2004). The transformation of the accounting profession in the United States: From information processing to strategic business advising. Journal of Management Development, 23(10), 949-961. International Federation of Accountants (2002). The Role of the Chief Financial Officer in 2010. New York: IFAC. Langan, A. M., Wheater, C. P., Shaw, E. M., Haines, B. J., Cullen, W. R., Boyle, J. C., Penney, D., Oldekop, J., Ashcroft, C. , Lockey, L., & Preziosi, R. F. (2005). Peer assessment of oral presentations: effects of student gender, university affiliation and participation in the development of assessment criteria. Assessment & Evaluation in Higher Education, 30(1), 21-34. doi: 10.1080/0260293042003243878 MacAlpine, J. (1999). ‘Improving and encouraging peer assessment of student presentations’ Assessment and Evaluation in Higher Education Vol. 24, No.1, pp. 15-25. DOI: 10.1080/0260293990240102. Magin, D. & Helmore, P. (2001). ‘Peer and teacher assessments of oral presentation skills: how reliable are they?’ Studies in Higher Education, Vol. 26, No. 3, pp. 287-298. DOI: 10.1080/03075070120076264. Mitchell, V. W., & Bakewell, C. (1995). Learning without Doing Enhancing Oral Presentation Skills through Peer Review. Management Learning, 26(3), 353-366. NUS (2010). Charter on Feedback and Assessment. Available at: [Accessed on: 17 April 2012]. Stowe, K., Schwartz, L., Parent, J., & Sendall, P. (2010). ‘Are Business School Students Prepared to Present?: The Pedagogy of Presentation Skills in Business Schools’, Journal of the Academy of Business Education. 11. Available at: [Accessed on 11th January 2012]. Wheater, C. P., Langan, M., & Dunleavy, P. J. (2005). Students assessing student: case studies on peer assessment. Planet’; the Journal of the Higher Education Academy Subject Centre for Geography and Earth Sciences, 15, 13-15.
Depositing User: Chris Ireland
Date Deposited: 01 May 2013 13:56
Last Modified: 28 Aug 2021 20:02


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