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Enterprising assessment: how journalism and PR students work with voluntary sector organisations in intermediate and honours level modules

Jones, Eileen (2011) Enterprising assessment: how journalism and PR students work with voluntary sector organisations in intermediate and honours level modules. In: Paper presentations of the 2010 University of Huddersfield Annual Learning and Teaching Conference. University of Huddersfield, Huddersfield, pp. 34-40.

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    Abstract

    Students following degrees in journalism and Public Relations are adapting to a multi-platform, multi-skilled professional environment in association with a number of charitable and voluntary sector organisations.

    In both second and third years, they are working individually or in groups to apply theory to practice in “real-life” situations, gaining valuable professional experience and enhancing their own personal development. They are applying entrepreneurial and enterprise skills, mainly in the non-for-profit sector where such skills – along with a talent for creativity – are essential in the competition for funding and public donation.

    Item Type: Book Chapter
    Uncontrolled Keywords: enterprise, undergraduates, journalism, public relations, vocational
    Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
    Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography
    Schools: Teaching and Learning Institute
    School of Music, Humanities and Media
    Related URLs:
    Depositing User: Graham Stone
    Date Deposited: 24 Feb 2011 16:24
    Last Modified: 24 Feb 2011 16:24
    URI: http://eprints.hud.ac.uk/id/eprint/9653

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