Learning by doing and learning from doing: the development of a new degree in Enterprise Development

New undergraduates appear in all shapes and sizes. Some crave academic rigour while others prefer experiential experiences. The BA Enterprise Development pioneered by the University of Huddersfield’s Enterprise Research Network provides a robust and challenging experience for the would-be student entrepreneur who is serious about obtaining a degree and at the same time learning about the realities of entrepreneurship. This paper outlines the development process as well as the challenges involved in creating a new degree that is purely focused on learning by doing.