Public relations' professionalism and ethics

Fawkes, Johanna (2017) Public relations' professionalism and ethics. In: Exploring Public Relations: Global Strategic Communication. Pearson Education, London, pp. 227-247. ISBN 9781292112183

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By the end of this chapter you should be able to:
• discuss whether or not public relations is a profession
• describe a variety of approaches to professional ethics
• compare and critique views of public relations ethics
• identify different ways of imagining public relations
• evaluate the effect of PR images on PR ethics
• reflect on the way you make ethical decisions.