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Abstract
By the end of this chapter you should be able to:
• discuss whether or not public relations is a profession
• describe a variety of approaches to professional ethics
• compare and critique views of public relations ethics
• identify different ways of imagining public relations
• evaluate the effect of PR images on PR ethics
• reflect on the way you make ethical decisions.
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Chapter 12
Prof ethics revised 16.rtf - Submitted Version
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Prof ethics revised 16.rtf - Submitted Version
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