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Public relations, propaganda and the psychology of persuasion

Fawkes, Johanna (2017) Public relations, propaganda and the psychology of persuasion. In: Exploring Public Relations: Global Strategic Communication. Pearson Education. ISBN 9781292112183
Abstract

By the end of this chapter you should be able to:
• describe and evaluate the components of propaganda and persuasive communication
• describe and distinguish between attitudes and their effect on behaviour
• describe and evaluate theories of attitude learning and change
• apply these concepts to a communication campaign

Library
Item Type:
Book Chapter
Depositing User:
Johanna Fawkes
Date Deposited:
12 Sep 2017 10:51
Revision:
34
Last Modified:
21 Nov 2024 08:00
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[thumbnail of Ch 12 Psych Prop 2016.pdf]
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