Public relations, propaganda and the psychology of persuasion

Fawkes, Johanna (2017) Public relations, propaganda and the psychology of persuasion. In: Exploring Public Relations: Global Strategic Communication. Pearson Education. ISBN 9781292112183

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Abstract

By the end of this chapter you should be able to:
• describe and evaluate the components of propaganda and persuasive communication
• describe and distinguish between attitudes and their effect on behaviour
• describe and evaluate theories of attitude learning and change
• apply these concepts to a communication campaign

Information

URI:

https://eprints.hud.ac.uk/id/eprint/33214

Title:

Public relations, propaganda and the psychology of persuasion

Creators:

Fawkes, Johanna

Editors:

Tench, Ralph and Yeomans, Liz

Official URL:

http://www.pearsoned.co.uk/bookshop/detail.asp?WT....

Date: