Abstract
By the end of this chapter you should be able to:
• describe and evaluate the components of propaganda and persuasive communication
• describe and distinguish between attitudes and their effect on behaviour
• describe and evaluate theories of attitude learning and change
• apply these concepts to a communication campaign
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Revised for 4th edition
Ch 12 Psych & Prop 2016.docx - Accepted Version
Restricted to Repository staff only
Ch 12 Psych & Prop 2016.docx - Accepted Version
Restricted to Repository staff only
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