Definition of 'brand'

Roper, Stuart (2016) Definition of 'brand'. In: The SAGE Encyclopedia of Corporate Reputation. Sage, pp. 73-77. ISBN 978-1483376516

Information

URI:

Title:

Creators:

Roper, Stuart

Editors:

Carroll, Craig E.

Date:

2 August 2016

Subjects:

Schools:

Library

Item Type:

Book Chapter

Depositing User:

Date Deposited:

05 Sep 2017 14:20

Revision:

Last Modified:

28 Aug 2021 12:20

Statistics

CORE (COnnecting REpositories)

Tools