Definition of 'brand'

Roper, Stuart (2016) Definition of 'brand'. In: The SAGE Encyclopedia of Corporate Reputation. Sage, pp. 73-77. ISBN 978-1483376516

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URI:

https://eprints.hud.ac.uk/id/eprint/33127

URI:

https://eprints.hud.ac.uk/id/eprint/33127

URI:

https://eprints.hud.ac.uk/id/eprint/33127

URI:

https://eprints.hud.ac.uk/id/eprint/33127

URI:

https://eprints.hud.ac.uk/id/eprint/33127

URI:

https://eprints.hud.ac.uk/id/eprint/33127

URI:

https://eprints.hud.ac.uk/id/eprint/33127

URI:

https://eprints.hud.ac.uk/id/eprint/33127

Title:

Definition of 'brand'

Creators:

Roper, Stuart

Editors:

Carroll, Craig E.

Date:

2 August 2016

Subjects:

H Social Sciences > H Social Sciences (General)

Schools:

Huddersfield Business School

Library

Item Type:

Book Chapter

Depositing User:

Sharon Beastall

Date Deposited:

05 Sep 2017 14:20

Revision:

8

Last Modified:

28 Aug 2021 12:20

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