Branding the entire entity: corporate branding

Roper, Stuart (2016) Branding the entire entity: corporate branding. In: The Routledge Companion to Contemporary Brand Management. Routledge, pp. 354-365. ISBN 978-0415747905

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URI:

https://eprints.hud.ac.uk/id/eprint/33126

URI:

https://eprints.hud.ac.uk/id/eprint/33126

Title:

Branding the entire entity: corporate branding

Creators:

Roper, Stuart

Editors:

Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles

Date:

13 July 2016

Subjects:

H Social Sciences > H Social Sciences (General)

Schools:

Huddersfield Business School

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Item Type:

Book Chapter

Depositing User:

Sharon Beastall

Date Deposited:

05 Sep 2017 13:41

Revision:

Last Modified:

28 Aug 2021 12:20

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