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Branding the entire entity: corporate branding

Roper, Stuart (2016) Branding the entire entity: corporate branding. In: The Routledge Companion to Contemporary Brand Management. Routledge, pp. 354-365. ISBN 978-0415747905
Information
URI:
https://eprints.hud.ac.uk/id/eprint/33126
URI:
https://eprints.hud.ac.uk/id/eprint/33126
Title:
Branding the entire entity: corporate branding
Creators:
Roper, Stuart
Editors:
Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles
Date:
13 July 2016
Subjects:
H Social Sciences > H Social Sciences (General)
Schools:
Huddersfield Business School
Library
Item Type:
Book Chapter
Depositing User:
Sharon Beastall
Date Deposited:
05 Sep 2017 13:41
Revision:
8
Last Modified:
28 Aug 2021 12:20
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