Strategic communication and social marketing in healthcare organisations

Willis, Paul (2017) Strategic communication and social marketing in healthcare organisations. In: Exploring Public Relations (4th edition). Pearson Education Limited, Harlow, pp. 526-537. ISBN 9781292112183

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URI:

https://eprints.hud.ac.uk/id/eprint/33079

Title:

Strategic communication and social marketing in healthcare organisations

Creators:

Willis, Paul

Editors:

Tench, Ralph and Yeomans, Liz

Official URL:

http://catalogue.pearsoned.co.uk/educator/product/...

Date:

11 April 2017

Subjects:

H Social Sciences > HF Commerce

Schools:

Huddersfield Business School

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Item Type:

Book Chapter

Depositing User:

Katie Ponting

Date Deposited:

31 Aug 2017 15:03

Revision:

Last Modified:

28 Aug 2021 12:20

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