Canavan, Brendan (2017) Existentialism, Consumption and Sustainability: Backpackers Fleeing and Finding Themselves. In: 2017 Summer American Marketing Association Conference, 04/08/17 - 06/08/17, San Francisco. (Unpublished)
Abstract

This article seeks to understand sustainable tourism consumption through the lens of existentialism. Netnography of backpackers on an extended vacation reveals both existential anxiety and authenticity motivate and shape travel. This in turn has implications for the relative sustainability of otherwise of tourism consumed.

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