Do managers really know what service their customers require?

Marr, Norman E. (1994) Do managers really know what service their customers require? International journal of physical distribution & logistics management, 24 (4). pp. 24-31. ISSN 0960-0035

Abstract
Information
Library
Statistics

Abstract

Describes an approach to measuring the differences in the perceived importance of customer service from both the customer's and the manufacturer's point of view. Makes use of a novel approach to attitude measurement.

Information

URI:

https://eprints.hud.ac.uk/id/eprint/3118

URI:

https://eprints.hud.ac.uk/id/eprint/3118

URI:

https://eprints.hud.ac.uk/id/eprint/3118

URI:

https://eprints.hud.ac.uk/id/eprint/3118

URI:

https://eprints.hud.ac.uk/id/eprint/3118

Title:

Do managers really know what service their customers require?

Creators:

Marr, Norman E.

Identification Number:

10.1108/09600039410757612

Official URL:

http://dx.doi.org/10.1108/09600039410757612

Date:

1994

Subjects:

H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management

Schools:

Huddersfield Business School

Library

Item Type:

Article

Depositing User:

Date Deposited:

15 Jan 2009 10:46

Revision:

9

Last Modified:

28 Aug 2021 10:44

Statistics

CORE (COnnecting REpositories)

CORE (COnnecting REpositories)

Tools

Add to Any

Add to Email