The Potential Influence of Entrepreneurial Role Models in the Teaching of Entrepreneurial Marketing: I want to be Like ... ?

This paper considers the role of particular entrepreneurial role models in the influencing of a sample of Indonesian undergraduate business students in considering becoming engaged in entrepreneurial activity upon graduation. It argues this within a traditional defining of the marketing entrepreneurship interface as the intersection of the two disciplines. It contributes by adding to our knowledge of the entrepreneurial dimension of this interface. The reader is invited to consider to what extent our findings might be applicable to their students.