Abstract
  The rapid advancement of new technologies has resulted in greater opportunities in innovation, new product development partnerships/collaborations and international trade. Today's social networking and ‘open innovation’ information communications technology has enabled work distribution to become more efficient and has presented organisations with a new way of working across different geographical locations. The chapter aims to explore social software and presents a conceptual model for virtual teams (including social networks) for socially orientated growth in complex management projects in where third parties play a critical part to the supply chain.
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