Abstract
Customer focus is an enduring and fundamental principle of business. The logic goes that success will follow if you identify and solve customer problems, use them to build new products or services, and create strong relationships. But the truth is that customers can be a dreadful guide, and new technology means it is an idea that may have had its day.
Library
Documents
![[img]](/style/images/fileicons/text_html.png)
the-customer-is-rarely-right-often-self-obsessed-and-may-be-best-ignored-55606
- Published Version
Available under License Creative Commons Attribution No Derivatives.
Available under License Creative Commons Attribution No Derivatives.
Download (67kB)
Statistics
Downloads
Downloads per month over past year
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)
