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B2B Conference Presentation - Alibaba's Community of Friend's Model.pptx
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Communities of Friends: Alibaba’s Postmodern B2B Signal to the West
Cockayne, David
(2014)
Communities of Friends: Alibaba’s Postmodern B2B Signal to the West.
In: Academy of Marketing B2B Special Interest Group, March 2014, Bournemouth.
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