What’s My Motivation, Darling? Inspiring Researchers to Build and Measure the Reach and Impact of their Work

Researchers can use many different channels to build awareness of their work. Many are overwhelmed by the options, and less than confident with the tools; others simply don’t see any value in this kind of outreach, but are increasingly being pressured to do it nonetheless. Librarians often find themselves being asked for guidance - what do the different tools do and which ones are effective? This session will help you answer those questions, by providing a high-level overview of several outreach tools and channels, and of the various metrics by which their effectiveness can be assessed. We will provide a take-home summary of the landscape - sign up in advance to add tools to the list that will be covered.