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International product innovation marketing strategy in China: an analysis of EU subsidiary's firm capabilities and host institutions

Cai, Huifen and Wright, Len Tiu (2014) International product innovation marketing strategy in China: an analysis of EU subsidiary's firm capabilities and host institutions. In: 2014 Global Marketing Conference at Singapore, 15th-18th July 2014, Marina Bay Sands, Singapore. (Unpublished)
Information
URI:
https://eprints.hud.ac.uk/id/eprint/21473
Title:
International product innovation marketing strategy in China: an analysis of EU subsidiary's firm capabilities and host institutions
Creators:
Cai, Huifen and Wright, Len Tiu
Date:
2014
Subjects:
H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Schools:
Huddersfield Business School
Library
Item Type:
Conference or Workshop Item
Depositing User:
Sara Taylor
Date Deposited:
04 Sep 2014 10:48
Revision:
9
Last Modified:
28 Aug 2021 11:41
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