International product innovation marketing strategy in China: an analysis of EU subsidiary's firm capabilities and host institutions
Cai, Huifen and Wright, Len Tiu
(2014)
International product innovation marketing strategy in China: an analysis of EU subsidiary's firm capabilities and host institutions.
In: 2014 Global Marketing Conference at Singapore, 15th-18th July 2014, Marina Bay Sands, Singapore.
(Unpublished)