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Implications of history, brand legacy and trust for B2B Marketing in the Footprints of Goliath

Matthews, J., Wright, Len Tiu and Jones, Glynis (2014) Implications of history, brand legacy and trust for B2B Marketing in the Footprints of Goliath. In: Proceedings of the B2B Colloquium: Recent Challenges & Advances in B2B Marketing. Westburn Publishers Ltd, Bournemouth, UK, pp. 14-15. ISBN 9781858992976
Information
URI:
https://eprints.hud.ac.uk/id/eprint/21197
Title:
Implications of history, brand legacy and trust for B2B Marketing in the Footprints of Goliath
Creators:
Matthews, J., Wright, Len Tiu and Jones, Glynis
Date:
March 2014
Subjects:
H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Schools:
Huddersfield Business School
Library
Item Type:
Book Chapter
Presentation Type:
Paper
Depositing User:
Sara Taylor
Date Deposited:
10 Jul 2014 09:24
Revision:
12
Last Modified:
28 Aug 2021 11:40
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