Matthews, J., Wright, Len Tiu and Jones, Glynis (2014) Implications of history, brand legacy and trust for B2B Marketing in the Footprints of Goliath. In: Proceedings of the B2B Colloquium: Recent Challenges & Advances in B2B Marketing. Westburn Publishers Ltd, Bournemouth, UK, pp. 14-15. ISBN 9781858992976
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