Taking Debenhams international

Jones, Glynis (2002) Taking Debenhams international. European Retail Digest (36). pp. 22-24. ISSN 1352-9633

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Abstract

Features British department store operator Debenhams and its commitment to internationalization. Success of Debenhams; Interest of Debenhams in operating in the Middle Eastern market; Characteristics of the Middle East region that makes it attractive to western retailers; Challenges faced by Debenhams in its operation in Middle East.

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URI:

https://eprints.hud.ac.uk/id/eprint/1934

Title:

Taking Debenhams international

Creators:

Jones, Glynis

Date:

2002

Subjects:

H Social Sciences > HF Commerce
H Social Sciences > HD Industries. Land use. Labor

Schools: