Implementation of an agile marketing approach for the manufacturing-based SME
Poolton, Jenny, Ismail, Hossam, Reid, Iain and Arokiam, Ivan C.
(2008)
Implementation of an agile marketing approach for the manufacturing-based SME.
International Journal of Entrepreneurship and Small Business, 6 (2).
pp. 264-279.
ISSN 1476-1297