Despite their considerable growth in last few decades, emerging markets (EM) face numerous risks that have the potential to slow down or obstruct their development. Three main issues are discussed in this paper. First, the risks facing organizations operating in emerging markets and Jordan in particular. Second, the role of business continuity management (BCM) in emerging markets. Third, potential factors that underpin the role of BCM in emerging markets. These issues are significant since they represent the role of BCM in highly dynamic and fast changing business environments. The paper provides a discussion of the significance of BCM in reducing or preventing risks facing organizations operating in emerging markets, especially those in Jordan.
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