Comparative prespectives in Brand Managment: A tale of two countries.
Oktemgil, Mehmet, Wright, Len Tiu and Kooli, K.
(2010)
Comparative prespectives in Brand Managment: A tale of two countries.
In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, 9th-11th April 2010, Univesitat Ramon Llull Barcelona, Spain..
(Unpublished)