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Customer equity in the financial services sector

Abele, K., Wright, Len Tiu and Starkey, M. (2007) Customer equity in the financial services sector. In: Marketing masterclass Business to Business (B2B). De Montfort University. ISBN 9781857213904
Information
URI:
https://eprints.hud.ac.uk/id/eprint/11921
Title:
Customer equity in the financial services sector
Creators:
Abele, K., Wright, Len Tiu and Starkey, M.
Editors:
Wright, Len Tiu
Date:
December 2007
Subjects:
H Social Sciences > HB Economic Theory
Schools:
Huddersfield Business School
Library
Item Type:
Book Chapter
Presentation Type:
Paper
Depositing User:
Sharon Beastall
Date Deposited:
10 Nov 2011 13:53
Revision:
10
Last Modified:
28 Aug 2021 11:11
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