Customer equity in the financial services sector

Abele, K., Wright, Len Tiu and Starkey, M. (2007) Customer equity in the financial services sector. In: Marketing masterclass Business to Business (B2B). De Montfort University. ISBN 9781857213904

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URI:

https://eprints.hud.ac.uk/id/eprint/11921

Title:

Customer equity in the financial services sector

Creators:

Abele, K., Wright, Len Tiu and Starkey, M.

Editors:

Wright, Len Tiu

Date:

December 2007

Subjects:

H Social Sciences > HB Economic Theory

Schools:

Huddersfield Business School

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Item Type:

Book Chapter

Presentation Type:

Paper

Depositing User:

Sharon Beastall

Date Deposited:

10 Nov 2011 13:53

Revision:

Last Modified:

28 Aug 2021 11:11

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