A 'model' comparison in brand valuation

Abele, J., Wright, Len Tiu and Pickton, D. (2004) A 'model' comparison in brand valuation. In: Academy of Marketing Conference : Virtue in Marketing, 8th July 2004, University of Gloucestershire. (Unpublished)

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Title:

A 'model' comparison in brand valuation

Creators:

Abele, J., Wright, Len Tiu and Pickton, D.

Date:

July 2004

Subjects:

H Social Sciences > HF Commerce

Schools:

Huddersfield Business School

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Item Type:

Conference or Workshop Item

Presentation Type:

Paper

Depositing User:

Sharon Beastall

Date Deposited:

09 Nov 2011 13:06

Revision:

Last Modified:

28 Aug 2021 11:11

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