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Top gun fighter pilots provide clues to more effective database marketing segmentation : the impact of birth order

Nancarrow, C., Wright, Len Tiu and Alakoc, Beril (1999) Top gun fighter pilots provide clues to more effective database marketing segmentation : the impact of birth order. In: Academy of Marketing Conference : New Marketing, New Relevance – education and innovation for the next generation, July 1999, University of Stirling. (Unpublished)
Information
URI:
https://eprints.hud.ac.uk/id/eprint/11902
Title:
Top gun fighter pilots provide clues to more effective database marketing segmentation : the impact of birth order
Creators:
Nancarrow, C., Wright, Len Tiu and Alakoc, Beril
Date:
July 1999
Subjects:
H Social Sciences > HF Commerce
Schools:
Huddersfield Business School
Library
Item Type:
Conference or Workshop Item
Presentation Type:
Paper
Depositing User:
Sharon Beastall
Date Deposited:
09 Nov 2011 12:34
Revision:
7
Last Modified:
28 Aug 2021 11:11
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