Linking supply chain operations' performance to the company's financial strategy: a case study of an Egyptian natural bottled water company

Over the last decade, supply chain management has become a recognized strategic tool
to ensure customer satisfaction (Chopra and Meindl, 2004). Strategic supply chain
management improves the way processes are done and hence improves long-term
performance (Harrison and Van Hoek, 2005). Evaluating the performance of supply
chain (SC) operations can contribute to redesigning business goals and strategies
through assessing the current SC operations’ performance in order to identify core
competence operations and those operations which need improvement.