NFOMarketMind brand tracking and the 'Lettuseat' advertising campaign. Case study and answer.

Nancarrow, C., Wright, Len Tiu and Brace, I. (2003) NFOMarketMind brand tracking and the 'Lettuseat' advertising campaign. Case study and answer. In: Principles and practices of marketing. McGraw-Hill, pp. 453-460. ISBN 9780077107086

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URI:

https://eprints.hud.ac.uk/id/eprint/11585

URI:

https://eprints.hud.ac.uk/id/eprint/11585

URI:

https://eprints.hud.ac.uk/id/eprint/11585

Title:

NFOMarketMind brand tracking and the 'Lettuseat' advertising campaign. Case study and answer.

Creators:

Nancarrow, C., Wright, Len Tiu and Brace, I.

Editors:

Jobber, David

Date:

November 2003

Subjects:

H Social Sciences > HF Commerce

Schools:

Huddersfield Business School

Library

Item Type:

Book Chapter

Depositing User:

Sharon Beastall

Date Deposited:

04 Oct 2011 10:03

Revision:

Last Modified:

28 Aug 2021 11:10

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