Direct marketing for seagram : case study

Wright, Len Tiu; Nancarrow, C.; Page, J.

Direct marketing for seagram : case study

Wright, Len Tiu, Nancarrow, C. and Page, J. (1998) Direct marketing for seagram : case study. In: Principles and practice of marketing. McGraw-Hill, pp. 409-412. ISBN 9780077094355

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URI:

https://eprints.hud.ac.uk/id/eprint/11557

Title:

Direct marketing for seagram : case study

Creators:

Wright, Len Tiu, Nancarrow, C. and Page, J.

Editors:

Jobber, David

Date:

June 1998

Subjects:

H Social Sciences > HB Economic Theory

Schools:

Huddersfield Business School

Additional Information:

The answer to this case study is in the teaching manual which accompanies this textbook

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Item Type:

Book Chapter

Depositing User:

Sharon Beastall

Date Deposited:

27 Sep 2011 12:30

Revision:

7

Last Modified:

28 Aug 2021 11:10

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