Brand Britannia: 'Britishness' in Fashion Branding

Wigley, Stephen M. (2011) Brand Britannia: 'Britishness' in Fashion Branding. In: Research Festival School of Art, Design and Architecture 2011, March 2011, University of Huddersfield, UK.

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Abstract

Made in Britain?
Identify what defines ‘Britishness’ in context of fashion marketing.

Cool Britannia?
Discern applications within branding and promotion.

Fad or Fashion?
Contemporary relevance & sustainability.

Information

URI:

https://eprints.hud.ac.uk/id/eprint/11459

URI:

https://eprints.hud.ac.uk/id/eprint/11459

URI:

https://eprints.hud.ac.uk/id/eprint/11459

URI:

https://eprints.hud.ac.uk/id/eprint/11459

URI:

https://eprints.hud.ac.uk/id/eprint/11459

URI:

https://eprints.hud.ac.uk/id/eprint/11459

Title:

Brand Britannia: 'Britishness' in Fashion Branding

Creators:

Wigley, Stephen M.

Date:

March 2011

Subjects:

H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management

Schools:

School of Art, Design and Architecture

Library

Item Type:

Conference or Workshop Item

Presentation Type:

Lecture

Depositing User:

Stephen Wigley

Date Deposited:

22 Sep 2011 11:27

Revision:

Last Modified:

28 Aug 2021 21:17

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