Gym'll Fix it: Gummessons Relationship 11 and Transformative Value HE
Rudolph, P. and Gibson-Sweet, M.F.
(2006)
Gym'll Fix it: Gummessons Relationship 11 and Transformative Value HE.
In: AM2006 Academy of Marketing Conference, 3-6 July 2006, Holiday Inn, Regent's Park, London, UK.