Ding, Qing Shan (2017) Chinese products for Chinese people? Consumer ethnocentrism in China. International Journal of Retail & Distribution Management, 45 (5). pp. 550-564. ISSN 0959-0552
Ding, Qing Shan (2016) Two extremes – how the rich and poor spend Chinese New Year. The Conversation. ISSN 2044-5032
Ding, Qing Shan, Bradshaw, Robert and Wright, Len Tiu (2014) Brand origin and product preference: a study of urban adult Chinese consumers. In: Global Marketing Conference at Singapore: Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.". GMC Session 2 (2014). Global Alliance of Marketing and Management Associations, Marina Bay Sands, Singapore, pp. 401-414.
Ding, Qing Shan, Niros, Meletios, Pollalis, Yannis, Zhou, Yanfeng and Niros, Angelica (2017) Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece. In: 5th International Conference on Contemporary Marketing Issues, 21-23 June 2017, Thessaloniki, Greece. (Unpublished)
Ding, Qing Shan, Niros, Meletios I, Pollalis, Yannis A, Zhou, Yanfeng and Tsogas, Markos H (2017) Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE. In: British Academy of Management Conference 2017, 5-7 September 2017, University of Warwick.
Ding, Qing Shan (2016) Ours are always the best? A study of consumer ethnocentrism amongst urban adult Chinese consumers. In: 4th International Conference on Contemporary Marketing Issues, 22nd - 24th June 2016, Heraklion, Greece. (Unpublished)
Ding, Qing Shan (2015) Historic Problem or Ongoing Crisis? An Exploratory Study of Causes and Consequences of Consumer Animosity in China. In: 3rd International Conference on Contemporary Marketing Issues, 30th June - 2nd July 2015, Kingston Business School, Kingston University, London. (Unpublished)
Ding, Qing Shan (2015) What If They Don’t Like You? An Investigation of Consumer Animosity amongst Urban Adult Chinese Consumers. In: EMAC 2015, 26-29 May 2015, Leuven, Belgium.
Ding, Qing Shan (2011) Urban adult Chinese consumers favour foreign products? An investigation of the effects of Country of Origin and Consumer Ethnocentrism on product preference and willingness to buy. In: Marketing Fields Forever, 5th to 7th July 2011, University of Liverpool Management School, Liverpool, UK. (Unpublished)